All
that effort you’re putting in to compose a well-researched article is
completely worthless, if you don’t eliminate the simple yet irritating mistakes
cluttering your content. Many readers will be turned off after a simple glance,
even before they read your “superb” content.
Which Irritating
Mistakes Ruin Great Articles?
Rather
than explain to you what such mistakes are, I’ll do something even better: I’ll
show you practically.
I’ve
edited an article from one writer featuring these mistakes. If your writing has
most of the errors found in this article, you’ll certainly have a problem
getting clients or capturing the attention of readers.
Fortunately,
you can learn a few lessons from this edit.
Just
a small disclaimer, though: any negative opinion expressed here isn’t intended
to discourage you from writing, but simply gives a true depiction of the
editor’s emotional state while taking on this journey into grammatical anarchy
(whenever someone says that, you definitely know it’s about to go down!)
First Impressions Matter… Houston, We Have
a Problem
FACIAL HAIR REMOVAL – LASER TREATMENT
Introduction
Hair
growth sometimes occurs in some unwanted areas of the body, making it difficult
for someone to interact and relate well to the people around them. Facial
hair growth on women is one such occurrence but facial hair removal
and Houston, has a way of dealing with the problem by utilizing the most
advanced facial hair removal technology wherever it may occur. The Laser Hair
Removal in Houston is that unwanted hair removal treatment center.
Some
Common problems the service can fix
Wild hair
growth can be seen in small areas like; chin, lip, bikini, armpits and such
large areas like; arms, legs, chest, and back, just to name a few, but wild
growths can be seen in ears and nostril of some individuals. Laser Hair
Removal in Houston uses the most advanced laser technology to deliver
long-lasting hair elimination results without causing any pain or future side
effects. Our doctors spend a lot of time mapping out the best treatment plan
to permanently rid your face of unwanted hair and as a result of their
professionalism; most of our clients opt to treat their entire body for
unwanted hair growth.
The
Service/Treatment in detail
The
procedure is purely the removal of unwanted hair in specified areas of the
body and in this particular case we’re referring to the face. All unwanted
facial hair would be removed by means of exposure to Laser Light Pulses that
would, in the process, destroy hair follicles, permanently removing all
unwanted hair. However, many factors would be taken into consideration to
determine whether you’re a suitable candidate for the procedure. Your
treatment plan must consider the following factors:
–
Your medical history,
– Your hair color and – Your skin type plus other related issues.
The
Information will help our doctors determine the right laser technology that
would achieve the optimal result every time the treatment is administered.
Our doctors’ recommendation is that a patient should take a number of
sessions of the treatment to ensure that all the hair follicles in unwanted
areas are permanently treated and would not grow again. Six sessions would be
ideal for perfect results given that hair growth is naturally dictated by
general physical growth, transition and a resting phase.
How Does
the treatment Work and How long?
As stated
above, this method of treatment is not a one-time fix. It is a gradual,
repeat procedure targeting new hair growth and eliminating new follicles.
At facial hair removal and Houston, trained nurses and laser hair
removal technicians under the strict supervision of our doctors, perform the
treatment and is absolutely painless.
The new
laser technology is designed to offer the most comfortable procedure and
ensuring the expected perfect results. Once all the sessions have been done,
the patients can be sure to enjoy their smooth, beautiful skin, free from any
trace of hair or any kind of swellings or pimples. But the results can also
vary from person to person depending on the laser technology, treatment
parameters and of course, the treatment provider’s professionalism may affect
the end results. This can be avoided when the right choice is made.
|
I
received this article as a word document, and a casual look revealed tones
of obvious mistakes:
- The article title shouldn’t be
in the document header section. It’s not an e-book, right?
- All-caps on the title is a
no-no. Also, it’s such a great title… for people who like boring.
Good luck finding them.
- Underlining is superfluous
since the subtitles are already bold.
If
I were a choosy client, I would dump this “thing” in the dustbin. Fortunately,
I’m a kind-hearted soul; so I’ll just mutter unspeakable expletives under my
breath as I devour it piece by piece.
Enjoy!
Small Errors Lead to Major Blunders
Much
like a person who misses one step and tumbles down the entire staircase, the
writing mistakes keep piling up and getting worse…
My expectations
are shattered just in the first sentence. The rest is one long, sad tale of:
misspelling, unnecessary words, irritating repetition and other grammatical
errors.
FACIAL HAIR REMOVAL – LASER TREATMENT
|
|
Introduction
|
A subtitle immediately after the title?
|
Hair growth sometimes occurs in some unwanted areas of the body,
making it difficult for someone to interact and relate well to the people
around them.
|
Mistakes: Clarity, sprawling sentence, word choice, repetition,
passive vs active voice, sprawling paragraph, second/ third person narration…
(And that’s just in the first sentence.)
|
Facial hair growth on women is one such occurrence but facial hair removal and
Houston, has a way of dealing with the
problem by utilizing the most advanced facial hair removal technology
wherever it may occur.
|
Mistakes: Sentence structure, sprawling sentence, repetition… (Is
“facial hair removal and Houston” the name of a company? If so, it should
have capitalization.)
|
The Laser Hair Removal in Houston is that unwanted hair removal
treatment center.
|
Is this sentence necessary? You’ve already told us the same thing in
the previous sentence.
|
Some
Common problems the service can fix
|
C’mon, make up your mind. Do you want subtitle capitalization or not?
Also specify which service you’re referring to, to avoid ambiguity.
|
Wild hair growth can be seen in small areas like; chin, lip, bikini,
armpits and such large areas like; arms, legs, chest, and back, just to name
a few, but wild growths can be seen in ears and nostril of some individuals.
|
Mistakes: Sprawling sentence, punctuation, sprawling paragraph,
narration flow, passive/ active voice… Reading this sentence was like
running a marathon while jumping through hoops. Phew! Let me catch my breath.
|
Laser Hair
Removal in Houston uses the most advanced laser technology to deliver
long-lasting hair elimination results without causing any pain or future side
effects. Our doctors spend a lot of
time mapping out the best treatment plan to permanently rid your face of
unwanted hair and as a result of their professionalism; most of our clients
opt to treat their entire body for unwanted hair growth.
|
Mistakes: Word choice, run-on sentence, sprawling sentence,
punctuation…
|
The
Service/Treatment in detail
The procedure is purely the removal of unwanted hair in specified
areas of the body and in this particular case we’re referring to the face. All unwanted facial hair would be removed by means of exposure to
Laser Light Pulses that would, in the process, destroy hair follicles,
permanently removing all unwanted hair.
|
Mistakes: fluff content (we already know this from the previous
paragraphs)
Mistakes: Sprawling sentence, sprawling paragraph
|
However,
many factors would be taken into
consideration to determine whether you’re a suitable candidate
for the procedure. Your treatment plan
must consider the following factors:
|
Just say considered.
Not necessary.
|
–
Your medical history,
– Your hair color and – Your skin type plus other related issues. |
A ray of hope in this grammar-forsaken article.
|
The Information will help our doctors determine the right laser
technology that would achieve the optimal result every time the treatment is
administered.
|
Avoid repeatedly using “the”.
|
Our doctors’ recommendation is that a patient should take a number of
sessions of the treatment to ensure that all the hair follicles in unwanted
areas are permanently treated and would not grow again. Six sessions would be ideal for perfect results given that hair
growth is naturally dictated by general physical growth, transition and a
resting phase.
|
Mistakes: Passive vs active voice, unnecessary words, brevity…
Doesn’t make sense. |
How Does
the treatment Work and How long?
As stated
above, this method of treatment is not a one-time fix. It is a gradual,
repeat procedure targeting new hair growth and eliminating new
follicles. At facial
hair removal and Houston, trained nurses
and laser hair removal technicians under the strict supervision of our
doctors, perform the treatment and is absolutely painless.
|
Mistakes: Sprawling sentence, punctuation… Would be best at the end,
to provide an opportunity to include the CTA (call to action).
|
The new laser technology is designed to offer the most comfortable
procedure and ensuring the expected perfect results. Once all the sessions have been done, the patients can be sure to
enjoy their smooth, beautiful skin, free from any trace of hair or any kind
of swellings or pimples.
|
Mistakes: Parallelism, awkward phrasing, word choice…
Mistakes: Word choice, unnecessary words, punctuation…
|
But the results can also vary from person to person depending on the
laser technology, treatment parameters and of course, the treatment
provider’s professionalism may affect the end results. This can be avoided
when the right choice is made.
|
Mistakes: Sprawling sentence, active vs passive voice, filler
content…
Concluding your article on a sour note… not good.
|
Considering
that I limited editing to only a few aspects, I wonder if even a single word
would be left after a comprehensive evaluation?
The Grammatical Anarchy! Is It Redeemable?
Yes
and no.
Yes,
because the article can be re-drafted into a more intelligible piece; and no,
because that may require a complete overhaul, starting from the source material
itself. Therefore, to maintain a bit of semblance to the original, this
re-write is limited to aspects identified in the proofreading stage.
Enough
with the pontificating, let’s see what we have here…
Effective Facial Hair Removal
Using Laser Treatment
Sometimes,
hair grows in unwanted areas of the body. This can cause embarrassment when
interacting with other people; particularly so with facial hair growth on
women.
Fortunately,
there’s a way of effectively dealing with the problem. Laser Hair Removal in
Houston uses the most advanced laser hair removal technology to eliminate
unwanted hair, wherever it occurs.
Common
Problems Fixed Through Laser Treatment
This
treatment can eliminate wild hair growth in such small areas as your chin,
lip, bikini line and armpits; as well as such large areas as arms, legs,
chest and back. It will also help you even if you have wild hair growing
through your ears and nostrils.
Laser Hair
Removal in Houston uses the most advanced laser technology to deliver
long-lasting hair elimination, without causing any pain or future side
effects. You can be assured of our dedication to permanently rid your
face of unwanted hair, since our doctors spend a long time, beforehand,
mapping out the best treatment plan. In fact, as a result of our professional
service, most clients opt to treat their entire bodies for unwanted hair
growth.
Facial
Hair Removal Treatment in Detail
All unwanted
hair is permanently removed through exposure to laser light pulses, which
destroy hair follicles.
To
determine whether you’re a suitable candidate for the procedure, many factors
would be considered, including:
This
information will help determine the right laser technology that would achieve
optimal results every time treatment is administered. Moreover, our doctors
recommend going through six treatment sessions to ensure all unwanted hair follicles
are permanently eliminated.
How Does
Treatment Work and For How Long?
As stated,
the treatment method isn’t a one-time fix. It’s a gradual, repeat procedure
targeting new hair growth and eliminating new follicles.
This new
laser technology is designed to offer the most comfortable experience and
ensure perfect results. Once all sessions are completed, you can enjoy the
feel of smooth, beautiful skin – free from any trace of hair, any kind of
swelling or pimples.
However,
results can vary depending on the laser technology used, treatment parameters
and, of course, the treatment provider’s professionalism. This can be avoided
by making the right choice.
At Laser
Hair Removal in Houston, trained nurses and laser-hair-removal
technicians – under strict supervision of our doctors – perform the best
possible treatment. It’s absolutely painless and guarantees excellent
results.
|
Looks
great, right?
Or
did I make it worse? Tell me in the comments below.
Editing Content, Flow and Presentation
While
I focused on the grammar aspects in my editing, Spike
Wyatt – a volunteer editor – focused his editing
on content, flow and presentation (take note that some aspects of presentation
are based on personal preferences).
Effective Facial Hair Removal
Using Laser Treatment
Hair
sometimes grows in unwanted places, causing embarrassment – facial hair can
be particularly embarrassing for women. Fortunately, there’s an effective
solution for the problem. Laser Hair Removal in Houston uses the most
advanced technology to eliminate unwanted hair, wherever it occurs.
Common
Problems Laser Treatment Fixes
Laser
treatment can eliminate unwanted hair growth almost anywhere, including
sensitive areas such as your chin, lip, bikini line and armpits. It works
equally well on larger areas (arms, legs, chest and back) and can even help
if you have wild hair growing out of your ears or nostrils.
Laser Hair
Removal in Houston delivers long-lasting results without pain or adverse side
effects. Our doctors work with you to create the ideal treatment plan for
your needs. In fact, many of our clients are so pleased with our professional
service that they extend their original plan to treat their entire bodies for
unwanted hair growth.
How
Complex is the Treatment?
We use
laser light pulses to destroy unwanted hair follicles in your target areas.
The treatment is painless and surprisingly simple.
You can
leave all the technical details to us, such as determining whether you’re a
suitable candidate for the procedure and choosing the right treatment. We
need to know your medical history, your hair color and your skin type.
How Long
Does the Treatment Last?
Laser hair
removal is not a one-time fix. It’s a gradual procedure that targets new hair
growth to eliminate follicles over time. Treatments usually last at least six
sessions to ensure all unwanted growth is permanently eliminated.
Once the
sessions are completed, most patients enjoy smooth, beautiful skin, free from
any trace of hair and any kind of swelling or pimples. Results can vary
depending on the laser technology used and treatment parameters.
At Laser
Hair Removal in Houston, our trained nurses and professional hair removal
technicians perform the best possible treatment under strict supervision of
qualified doctors. Our advanced laser technology offers the most comfortable
experience and ensures beautiful results.
[Worth
adding a call to action at the end, as this is obviously promo material!]
|
Awesome,
isn’t it?
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